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Aurora defective products attorneysAmid lawsuit claims against Bayer and Jannsen Pharmaceuticals and concerns over the accuracy of clinical trials, company stocks have declined. In an effort to improve stocks (and to possibly improve image), the companies have started using celebrity marketing. But does this really divert attention away from the real risks? Sadly, it very well may.

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NBA player Chris Bosh, NASCAR driver Brian Vickers, golfing legend Arnold Palmer, and Saturday Night Live alumnus Kevin Nealon are all working with Xarelto to promote its use and efficacy in treating pulmonary embolisms, deep vein thrombosis, and stroke in people with atrial fibrillation. Each celebrity allegedly uses the drug as an alternative to other anticoagulants. One even reportedly switched to Xarelto after using Warfarin, which has both blood testing and dietary restrictions.

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